My approach

I am passionate about User Centered Design to help create Products that solve real problems and that people want to use. I’m using frameworks like Lean UX, Design Thinking and believe in not just being user advocate but bringing the whole team in the mindset where User goals are in focus.


Align & Visualize

To align User Needs with project objectives and define the right methods, scopes & success metrics I’m bringing the stakeholders and team together. This includes working on Customer Journeys, UX Mapping and User Personas to create a transparent collaborative base.

User Empathy Mapping

User Empathy Mapping


Learn trough Research & Analytics

I’m conducting Field research, Observational studies, Interviews and Usability Testing, create Problem solving matrix to get insights on user problems, validate hypotheses, ideas or existing solutions.

I also evaluate the available Usage Data & Statistics along with conducting Competitive analysis.

Case: medflex - building a secure medical communication platform →

Ideate & Develop

To ideate and conceptualize I use scribbles, wireframes and clickable prototypes. I use rapid prototyping (paper prototypes, realtimeboard, Adobe Comp) to quickly test ideas with users .

For high-fidelity prototyping I use design tools such as: Sketch, Adobe XD, Framer, Invision, Zeplin. I also create functional pages with Wordpress, Squarespace and Webflow.

I communicate closely with developers and specify Product Requirements and User Stories. I value efficiency and consistency in visual design, and work on developing and maintaining Design Systems with Design System Management Tools such as Invision DSM, zero height, pattern lab.

User Testing with mobile prototypes

User Testing with mobile prototypes


Present, Communicate & Evaluate

I believe in open feedback culture and love presenting projects internally and externally. I gather user feedback, evaluate feature adoption & performance and prepare reports and recommendations to align further Product development.


My recent experience

Okt 2017 - now
UX, Digital Product designer
coliquio GmbH, medflex GmbH
medflex: building a secure medical communication platform →

Aug 2016 — Sep 2017
Digital designer
Aksis Werbeagentur I Internetagentur, Ulm
bikmed - concept of a portal for german Trauma Surgery Accociation →

Feb 2015 — Jun 2016
Master of Arts in Design | Vertiefung in Kommunikation
Zürcher Hochschule der Künste

Projekt ‘Biochemis.try: künftiges Lernwerkzeug für Biochemie’ →